Your Brand is Your Power.

 We transform the future of your business by controlling how your brand behaves.

Since 2005, we have been helping clients navigate change and elevate their brand presence, expertly combining strategy and creativity to build brands that live in the hand, heart and mind. Formerly Macina Media, our agency gives substance to brands and offers clients the opportunity for more profitable and responsible futures.

With zeal, agility and speed of thought, we embrace the small business world in all of its beauty and chaos. We aim to inspire, surprise and delight with refined work that strikes a chord, touches a nerve and ignites action

We transform chaos into a clear path forward for your business.

Chaos of brand vision & confusing or non-existing marketing.

transforms into

Controlled brand vision & strategic consumer marketing.

Services

We create strong brand identities and marketing materials that align with the discerning tastes of our clients.

When we make voluntary actions, we feel as though we are in charge, in the driver seat – not like our actions simply happen to us. “Sense of agency” refers to the feeling of being in complete control of our actions, and through them, affecting events in our external world. At Sense of Agency our branding services start with intentions and objectives, which trigger a positive perception of your business in your customers’ minds.

Strategy, insight and imagination are at the core of everything that we do. 

Strategy is about choices and we make the ones that are right for your brand. Driven by insight and foresight, we create next-gen brands that can’t be ignored, that accelerate growth and build a better future for your business.

SENSE OF AGENCY is owned and operated by Anna Macina

With 25+ years of experience, Anna is seasoned at using creative design, effective communications and innovative brand activation ideas to sell products and services in various industries.

Fuelled by a deep-seated passion for design and a detailed approach to business, Anna uses her depth of knowledge to help businesses market themselves efficiently and effectively.  

When Anna works with you, she starts with a clear understanding of your business goals and long term objectives. She gets to know you, your company, your customers and your competitors. This provides the clarity she needs to convert your business proposition into a tangible strategy that feeds the creative process and connects your customers’ experiences to your brand’s purpose.

Recent Work

Strategy / Rebrand / Logo / Web / Copywriting / Truck Design / Print / Digital

Complete rebrand for a well-established family owned business with their sights on leveraging their long history, while expanding their client base and entering new markets.

Passionate & Methodical
Simple & Compelling
Calm & Curious
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Strategy / Web / Copywriting / Video

Development of a captivating digital journey for luxury retail brands and commercial developers in search of available space in Toronto’s most prestigious shopping communities.

Logo / Web / Copywriting

Creation of clean, dynamic, sophisticated branding for a leading-edge interior designer set to dominate the western Canada residential design industry.

Logo / Web / Copywriting

Creation of an empowering brand and strategic digital presence for a growing staffing partner aimed at connecting Canada’s best talent with the country’s best employers.

Name Generation / Logo / Web / Copywriting / Print / Digital

Defined print and digital branding that articulates the award winning services provided by one of the GTA’s finest real estate teams, how they dominate their industry, and how they are perceived by their current and future clients.

Web / Copywriting / Print / Digital / Pitch Decks

Giving a Canadian Defence service provider amplified industry awareness and robustness, by giving their brand a clean and modern look and feel.

Toronto, Canada